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Start free 30-day trial 5 of the best social media sentiment analysis toolsĪs we just said, Hootsuite is a powerful tool for collecting the data you need for sentiment analysis. Actionable insights to help you grow faster. The second method will always result in a higher score.īeautiful reports. That’s because the most important thing to watch for is change. Which method you use doesn’t really matter, as long as you are consistent. Positive mentions as a percentage of mentions that include sentiment (removing neutral mentions).Positive mentions as a percentage of total mentions.

You can calculate your social sentiment score in a couple of ways: Is someone being sarcastic when they say they had “the best” customer experience with your brand? 3. If you’re tracking sentiment manually, keep in mind that you need to watch out for the context.

Then create a search stream using your name plus :( to indicate negative sentiment.

In the dashboard, create a search stream using your name plus :) to indicate positive sentiment. Make a list of positive and negative words and scan your mentions for posts that include these terms.įor Twitter, you can set Hootsuite up to do some of this work automatically. There will likely be other terms specific to your product, brand, or industry.

Negative: bad, awful, terrible, worst, hate.

Positive: love, amazing, great, best, perfect.

Think about the kinds of positive or negative words people might use to talk about your brand. Next, you’ll look for terms that indicate sentiment within your mentions.

For Twitter, you can use hashtags or keywords.īe sure to create streams for your brand name and your product or service names.Īgain, a board can be a helpful way to organize all of these streams on one screen.įor more details on getting set up to track your mentions, check out our full post on social listening tools.

For Instagram, you can monitor hashtags related to your products or brand name.

On some social media platforms, you can even track the posts where you’re not tagged: You might want to organize all of your Mentions streams into a Social Mentions board to make them easier to view at a glance. This will track the mentions where people tag your accounts on social.

In the Hootsuite dashboard, add a stream for each of your social accounts.

Here’s how to collect them all in one place. The challenge is that they won’t always tag you in those conversations.įortunately, you can set up Hootsuite streams to monitor social channels for all mentions of your brand, even when you’re not tagged. The first step of social media sentiment analysis is to find the conversations people are having about your brand online. In the section below, we get into some powerful tools you can use to help make social sentiment analysis faster, easier, and more accurate.īut if you’re not yet ready to invest in specialized social media sentiment analysis tools, you can get started with a bit of extra research. How to run a social media sentiment analysis in 3 steps Measuring social sentiment is an important part of any social media monitoring plan. Social media sentiment analysis is sometimes called “ opinion mining.” That’s because it’s all about digging into the words and context of social posts to understand the opinions they reveal. Rather than a simple count of mentions or comments, sentiment analysis considers emotions and opinions. Social media sentiment analysis is the process of collecting and analyzing information on how people talk about your brand on social media. Start free 30-day trial What is social media sentiment analysis?

Social listening tools example trial#

Social listening tools example plus#

Social listening tools example full#

Social listening tools example how to#